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Levi’s

LEVI’S TAILOR ACADEMY

With the recent explosion of jean customisation, Levi’s have expanded their business to offer a bespoke tailoring service. We branded this new service ‘The Levi’s Tailor Academy’ and developed the brand look and feel.

This involved creating the brand identity, the corresponding print collateral and designing a online hub. The online hub was central to the project and acts as a portal where the tailors can engage with each other; sharing new techniques, discovering new creations and watching online tutorials.