Onitsuka Tiger


Onitsuka Tiger needed a point-of-sale campaign creating to promote their new Spring/Summer catalogue. I developed a campaign based around Lasse Virén, an iconic figure within Onitsuka Tigers glorious past and focused the creative around Lasse’s double Olympic gold medal wins.

The campaign was a huge success, each pair of promoted trainers sold out in every store that ran the promotion – because of this the campaign was developed to be the focus of Schuss flagship Oxford Street store.