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Warburtons Half & Half

WARBURTONS HALF & HALF

Warburtons needed packaging creating for a new, healthier bread that would become the focus of a new multi-million pound breakfast campaign.

We named the product Half & Half and developed a design which fitted within the Warburtons brand guidelines but had its own distinctive feel. This design not only had to adhere to strict print diameters, but was scrutinised by numerous levels of R&D and multiple focus groups.