Menu

Weight Watchers

WEIGHT WATCHERS BREAD

Weight Watchers wanted to update the packaging for their current range of bread, whilst simultaneously redeveloping their brand guidelines.

We looked at the entire Weight Watchers catalogue and implemented a colour coding system. Taking feedback from focus groups we maximised the product visibility, added feature windows whilst enlarging the branding and product descriptors Рall of which became the basis for the new Weight Watchers brand guidelines.