With time pressures mounting on Asics, they needed help implementing and developing their concept for the new Asics Gel Lyte III trainer.
Receiving the project as an initial concept, it was my responsibility to translate the creative into a tangible advertising campaign that would run throughout key cities across Europe.
Expanding and developing the supplied initial designs; I developed an impactful creative style for the campaign, which was eye-catching and versatile enough to be implement throughout the huge array of print and digital requirements – ranging from mobile billboards, large format print and posters, through to tram wraps, bus wraps and whole train station takeovers.
The campaign needed to work over multiple print & digital devices
The campaign needed to have a high visual impact
The campaign needed to have a clear focus on the product
Any language used in the campaign needed to be easily translated