Bartle Read

Brief

Craft a modern, fun and approachable persona for an expanding Intellectual Property firm.

Background

Having built a strong reputation within their sector, Bartle Read felt that they were in need of a rebrand to give the company a more professional appearance and standout.

Solution

The output of this was an innovative branding exercise based on the partnerships ability to deconstruct and decipher complicated legislation– which was crafted through a custom deconstructed typeface and playful overtones.

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A bright, fresh colour palette paired with a bespoke, deconstructed typeface is the core of the brand – creating standout by contrasting with industry standards.

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The versatility of the rebrand allowed the brand to reinvent all of its consumer brand assets and consumer touchpoints.

The versatility of the rebrand allowed the brand to reinvent all of its consumer brand assets and consumer touchpoints.

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© Chris Nixon 2020

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