Signage & Wayfinding
Bartle Read are a fledgling Intellectual Property attorney based in Liverpool who needed a friendly and approachable brand for their launch.
I began the process by crafting a simple wordmark for the brand, this was then then dissected into its smallest components and expanded – acting as a visual reference of the patenting process.
To contrast the visual stereotypes of the industry, we complimented this bold patternation with a bright, bold colour palette; this allowed Bartle Read to stand out from the competition, whilst also reflecting the vibrant, energetic approach of Bartle Read.
The branding needed to stand out against competitior brands
The branding need to reflective the energetic approach of the company
The branding needed to work over multiple print & digital devices
The brand could not rely on the use of photography