PROJECT TITLE

Bartle
Read

PROJECT CATEGORIES

Brand Identity
Print Design
Signage & Wayfinding

PROJECT DESCRIPTION

Bartle Read are a fledgling Intellectual Property attorney based in Liverpool who needed a friendly and approachable brand for their launch. 

I began the process by crafting a simple wordmark for the brand, this was then then dissected into its smallest components and expanded – acting as a visual reference of the patenting process.

To contrast the visual stereotypes of the industry, we complimented this bold patternation with a bright, bold colour palette; this allowed Bartle Read to stand out from the competition, whilst also reflecting the vibrant, energetic approach of Bartle Read.

KEY CONSIDERATIONS

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ATTENTION
GRABBING

The branding needed to stand out against competitior brands

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VIBRANT AND
ENERGETIC

The branding need to reflective the energetic approach of the company

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FLEXIBLE
FOCUS

The branding needed to work over multiple print & digital devices

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LACK OF
PHOTOGRAPHY

The brand could not rely on the use of photography

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© CHRIS NIXON 2018

© CHRIS NIXON 2018

© CHRIS NIXON 2018