PROJECT TITLE

Davanti

PROJECT CATEGORIES

Brand Identity
Print & Digital Design
Fleet Design

PROJECT DESCRIPTION

Davanti are a new entry into the tyre market; a notoriously difficult market to enter because of public concern surrounding tyre safety. 

In order to launch the brand successfully into the market it was crucial that the branding was kept innocuous. A simple logo-mark was paired with an orthodox colour palette – purposefully positioning Davanti in-line with the established tyre brands. 

To bring continuity to the vast array of Davanti collateral a versatile grid system was developed; this gave Davanti the consistent and professional persona that was needed over multiple consumer touch points.

Davanti_1
Davanti_2
Davanti_4
Davanti_3
Davanti_5
Davanti_6
Davanti_7
Davanti_9
Davanti_8
Davanti_10
Davanti_11

© CHRIS NIXON 2018

© CHRIS NIXON 2018

© CHRIS NIXON 2018