Print & Digital Design
Davanti are a new entry into the tyre market; a notoriously difficult market to enter because of public concern surrounding tyre safety.
In order to launch the brand successfully into the market it was crucial that the branding was kept innocuous. A simple logo-mark was paired with an orthodox colour palette – purposefully positioning Davanti in-line with the established tyre brands.
To bring continuity to the vast array of Davanti collateral a versatile grid system was developed; this gave Davanti the consistent and professional persona that was needed over multiple consumer touch points.