Print & Digital Design
Honest Football is a self-initiated project that combines my two main passions – Design and Football.
From personal experience, keeping up-to-date on my favourite team was a laborious process; visiting numerous websites daily. I felt that there was a gap in the market for a personal ‘hub’ that would be bespoke to my team choice – giving me key details such as in-play game data, headline news, league information, fixtures and previous scores.
For the app to be a success it needed to be simple to use and resonate with its target market. I therefore focused on making the interface as intuitive as possible and making the language a key focus – utilising ‘lad banter’ to give the brand its personality.
The branding needed to work over multiple platforms
The branding needed the ability to evolve into other sports
The branding needed to clear and resemble the sport
The branding must not hinder the personality of the brand