PROJECT TITLE

Honest
Football

PROJECT CATEGORIES

Brand Identity
Print & Digital Design
UI/UX

PROJECT DESCRIPTION

Honest Football is a self-initiated project that combines my two main passions – Design and Football.

From personal experience, keeping up-to-date on my favourite team was a laborious process; visiting numerous websites daily. I felt that there was a gap in the market for a personal ‘hub’ that would be bespoke to my team choice – giving me key details such as in-play game data, headline news, league information, fixtures and previous scores.

For the app to be a success it needed to be simple to use and resonate with its target market. I therefore focused on making the interface as intuitive as possible and making the language a key focus – utilising ‘lad banter’ to give the brand its personality.

KEY CONSIDERATIONS

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FLEXIBLE
FOCUS

FLEXIBLE FOCUS

The branding needed to work over multiple platforms

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FUTURE
PROOF

FUTURE PROOF

The branding needed the ability to evolve into other sports

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CLEAR AND
OBVIOUS

CLEAR AND OBVIOUS

The branding needed to clear and resemble the sport

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DISTINCT YET
UNOBTRUSIVE

DISTINCT YET UNOBTRUSIVE

The branding must not hinder the personality of the brand

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© CHRIS NIXON 2018

© CHRIS NIXON 2018

© CHRIS NIXON 2018