Levi's x Liverpool FC

Brief

Using music, fashion and football to promote the latest collaboration range between Levi’s and Liverpool FC.

Background

With Liverpool FC being famous for Jürgen Klopp’s famous ‘heavy metal football’, and Levi’s strong connections within the music industry; both clients wanted to superseed the first seasons collaboration range with a music focused fashion campaign.

Solution

Featuring four selected Liverpool football players with musical ability, a distinct fly-poster campaign was developed; produced in a low-fi style, the campaign focused around highlighting the teams recent on-the-field success, while promoting the latest collaboration range.

Levis_1
Levis_2

The campaign focused pairing a layering format with a bold, simple  graphic approach which referenced key moments within the clubs European triumph.

Levis_3
Levis_4
Levis_5
Levis_6
Levis_7
Levis_8

The music industry reference was dialled up throughout the campaign touchpoints, such as ticketted invites, VIP wrist bands and gig format posters.

Levis_9
Levis_10
Levis_11
Levis_1
Levis_2
Levis_3
Levis_4
Levis_5
Levis_8
Levis_7
Levis_9
Levis_10
Levis_11
left_arow
RightArrow

© Chris Nixon 2020

Feel free to get in touch