Print & Digital Design
Liquid are a creative marketing agency based in Liverpool. To coincide with the company’s 15th anniversary we decided to rebrand the company; repositioning Liquid as a leading design and marketing agency within the North-West.
I developed a carefully crafted logo that would act as a autograph for the brand, which I paired an eco-friendly kraft stock. To modernise the brand a strong typographical format was developed alongside a juxtaposing kraft stock and vibrant pink hue.
This bold new branding was implemented throughout Liquid’s printed and digital collateral, which soon after it’s launch had an immediate effect – attracting bigger and better clients. With this success the team expanded, which in turn meant that new premises were needed. I was tasked with the design of this interior space; treating it as an extension of the brand, I made the new ethical outlook a key feature of the office, recycling and upcycling materials wherever possible.
This project was produced at Liquid Agency, Liverpool.
The branding needed to avoid obvious clichés such as blue
The branding style needed to be unique within the market place
The branding needed to ‘stand out’ in a competitive market place
The branded needed an element of ‘design thinking’