Revitalise a creative agencies fortunes through a comprehensive rebranding exercise, which would help to reposition the brand and attract new business.
Liquid’s stakeholders felt that the creative agency needed to be refreshed in order to reinvigorate the brand, with the hope to win new business. It was my remit to create and develop the new branding and persona, alongside implementing it over the brands numerous touch-points.
The output was a distinct branding exercise, which contrasted against the clichéd connotations of ‘liquid’ that the brand had previously been associated with – focusing on the craft and bold personality of the studio.
A bold typographical format was contrasted with a juxtaposing craft paperstock and vibrant pink colour palette.
The staff were brought to the forefront; injecting personality and a human persona to the brand.
The accumulation of this work was an rise of inbound enquiries; which resulted in growing the workforce and a new larger premesis.