PROJECT TITLE

Liquid
Agency

PROJECT CATEGORIES

Brand Identity
Print & Digital Design
Interior Design

PROJECT DESCRIPTION

Liquid are a creative marketing agency based in Liverpool. To coincide with the company’s 15th anniversary we decided to rebrand the company; repositioning Liquid as a leading design and marketing agency within the North-West.

I developed a carefully crafted logo that would act as a autograph for the brand, which I paired an eco-friendly kraft stock. To modernise the brand a strong typographical format was developed alongside a juxtaposing kraft stock and vibrant pink hue.

This bold new branding was implemented throughout Liquid’s printed and digital collateral, which soon after it’s launch had an immediate effect – attracting bigger and better clients. With this success the team expanded, which in turn meant that new premises were needed. I was tasked with the design of this interior space; treating it as an extension of the brand, I made the new ethical outlook a key feature of the office, recycling and upcycling materials wherever possible.

This project was produced at Liquid Agency, Liverpool.

KEY CONSIDERATIONS

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AVOID
CLICHÉS

AVOID CLICHÉS

The branding needed to avoid obvious clichés such as blue

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DISTINCT TO
THE BRAND

DISTINCT TO THE BRAND

The branding style needed to be unique within the market place

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ATTENTION
GRABBING

ATTENTION GRABBING

The branding needed to ‘stand out’ in a competitive market place

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SUBTLE
INGENUITY

SUBTLE INGENUITY

The branded needed an element of ‘design thinking’

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© CHRIS NIXON 2018

© CHRIS NIXON 2018

© CHRIS NIXON 2018