Print & Digital Design
Signage & Wayfinding
Orleans House is a residential development by Delph that has transformed a historic cotton warehouse into 71 luxury apartments – it was my remit to brand the development and design the corresponding collateral for its launch.
Taking inspiration from the building I first developed the brands logo, combining separate elements from the buildings exterior into one mark. Alongside this, I began to weave cotton vernacular throughout the brand – utilising cotton based paper and binding methods for the corresponding printed collateral, reflective of the buildings history.
These heritage features were paired with a premium colour palette and high-end finishes that were not only reflective of the luxurious interior of the redevelopment but helped to modernise the brand.
This project was produced at Liquid Agency, Liverpool.
The branding needed to characterise the building
The branding needed to link to the buidlings history
The branding needed to appeal to an affluent target market
The artwork needed to adhere to strict industry regulations