Procter & Gamble

Brief

Brand and package a new range of male moisturisers, which each target one of the five conditions associated with stress.

Background

Procter & Gamble's latest skincare breakthrough was a range of moisturisers that target the  symptoms of stressed skin. After evaluating the trends and opportunities, the company decided that this new product would be sold within the USA and aimed at the male demographic.

Solution

Utilising the products USP of being able to alleviate a stressed skin condition, I created a concept which visualised these conditions on pack – crafting a harmously range that reflects the masculine industry trends of the products target audience.

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Calming overtones were instilled throughout the brand and application - which were presented in a stripped back. masculine design aesthetic.

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The intentional simplicity allowed the core brand message to become the focal, whilst allowing the brand to become synonymous with the abstact patternatations that I had developed.

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© Chris Nixon 2020

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