Reimagine a British institution that had lost its distinction within the highly competitive charitable sector.
In light of recent rebrands in the sector, the RNLI brand had stagnated and fallen further behind in the minds of the general public. I was asked to create a rebrand concept which would modernise the brand and develop a confident new approach for the charity.
The output of this was an innovative, bold visual language for the charity; based on the maritime signals that are used in distress situations.
Utilising the maritime distress signals allowed me to create a graphic language that the brand could become synonymous with.
The rebrand acted in moved on the present day branding by retaining the iconic colour palette, whilst the graphic language for the charity.
The bold, graphic style was versatile enough to go over all of the charities public touch-points.