PROJECT TITLE

Rustlers

PROJECT CATEGORIES

Campaigns

PROJECT DESCRIPTION

After a fall in sales, Rustlers decided to undertake market research to understand why their product was in decline – it was my remit to craft an OOH advertising campaign in line with this study. 

The solution was the 'Get a grip' campaign, which focused on poking fun at the 'super food' eating trends. This content focused campaign instilled a personality into the Rustlers brand, which resonated with the the brands target audience and adhered to the brands' strict guidelines and visual styling.

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© CHRIS NIXON 2018

© CHRIS NIXON 2018

© CHRIS NIXON 2018