PROJECT TITLE

Rustlers

PROJECT CATEGORIES

Campaigns

PROJECT DESCRIPTION

After a fall in sales, Rustlers decided to undertake market research to understand why their product was in decline – it was my remit to craft an OOH advertising campaign in line with this study. 

The solution was the 'Get a grip' campaign, which focused on poking fun at the 'super food' eating trends. This content focused campaign instilled a personality into the Rustlers brand, which resonated with the the brands target audience and adhered to the brands' strict guidelines and visual styling.

This project was produced at Liquid Agency, Liverpool.

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© CHRIS NIXON 2018

© CHRIS NIXON 2018

© CHRIS NIXON 2018