Strategically develop how Shevet brewery can be elevated into the premium distilled spirit categories through their branding and packaging.
Shevet are an Israeli brewery who are renowned for their playful and colourful brand. Built around a core of 'extraordinary characters', it was my remit to develop a packaging system that would elevate Shevet – allowing the brand to release an array of premium, small-batch distilled spirits.
Utilising the brands 'extraordinary characters', I crafted a concept based around the place where the extraordinary comes to life - the circus. The vernacular associated with this timeless pastime allowed me to craft a tiered packaging system, over numerous distilled spirit categories.
Elevating the brand and packaging was crucial in the success of the project – this was done with bespoke bottling, intricate crafted detail and premium print finishing.
The strength and versatility of the concept allowed the execution to develop seemlessly off pack – bringing the concept to life through the Shevet distillery tour and store.
The concept was initially launched with a range of Distilled Malts; with the brand looking to evolve into the Gin, Rum and Vodka categories once the liquids are fully matured.