PROJECT TITLE

Onitsuka
Tiger

PROJECT CATEGORIES

Campaigns
POS Exhibition Design

PROJECT DESCRIPTION

Onitsuka Tiger needed a point-of-sale campaign to promote their Autumn/Winter range.

Utilising the brands rich history as inspiration, I decided to base the campaign around Lasse Virén – a double Olympic gold medal winner that wore the promoted Mexico ‘66 trainer. 

The campaign ran nationally throughout selected Schuh stores, but after impressive first week sales the promotion was upgraded to incorporate an installation at Schuhs flagship store on Oxford Street, London.

This project was produced at Liquid Agency, Liverpool.

KEY CONSIDERATIONS

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FLEXIBLE
FOCUS

The campaign needed to work and array of printed advertisments

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ATTENTION
GRABBING

The campaign needed to have a high visual impact

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PRODUCT
FOCUSED

The campaign needed to have a clear focus on the product

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HISTORIC
INSPIRATION

The campaign needed to be inspirated by Ontisuka Tiger's historic past

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© CHRIS NIXON 2018

© CHRIS NIXON 2018

© CHRIS NIXON 2018