PROJECT TITLE
Onitsuka
Tiger
PROJECT CATEGORIES
Campaigns
POS Exhibition Design
PROJECT DESCRIPTION
Onitsuka Tiger needed a point-of-sale campaign to promote their Autumn/Winter range.
Utilising the brands rich history as inspiration, I decided to base the campaign around Lasse Virén – a double Olympic gold medal winner that wore the promoted Mexico ‘66 trainer.
The campaign ran nationally throughout selected Schuh stores, but after impressive first week sales the promotion was upgraded to incorporate an installation at Schuhs flagship store on Oxford Street, London.
This project was produced at Liquid Agency, Liverpool.
KEY CONSIDERATIONS
FLEXIBLE
FOCUS
The campaign needed to work and array of printed advertisments
ATTENTION
GRABBING
The campaign needed to have a high visual impact
PRODUCT
FOCUSED
The campaign needed to have a clear focus on the product
HISTORIC
INSPIRATION
The campaign needed to be inspirated by Ontisuka Tiger's historic past
