POS Exhibition Design
Onitsuka Tiger needed a point-of-sale campaign to promote their Autumn/Winter range.
Utilising the brands rich history as inspiration, I decided to base the campaign around Lasse Virén – a double Olympic gold medal winner that wore the promoted Mexico ‘66 trainer.
The campaign ran nationally throughout selected Schuh stores, but after impressive first week sales the promotion was upgraded to incorporate an installation at Schuhs flagship store on Oxford Street, London.
The campaign needed to work and array of printed advertisments
The campaign needed to have a high visual impact
The campaign needed to have a clear focus on the product
The campaign needed to be inspirated by Ontisuka Tiger's historic past