Onitsuka Tiger needed lifestyle campaign photography creating for their new Spring/Summer collection, which were being stocked in national high street retailrs Schuh, Size? and Offspring.
The client wanted a light, fun campaign shoot that would appeal to a younger target audience and drive click-through on social media platforms. We did this by having the product as the focal of the imagery, harnessing bright coloured backdrops and being playful with the product styling.
This project was produced at Liquid Agency, Liverpool.