Warburtons

Brief

Create a Halloween themed, limited edition packaging design for the Warburtons Fruit Loaf range.

Background

The innovation team at Warburtons had decided to reinvent some of their family favourite fruit loafs for the Halloween season, and it was my remit to create a new limited edition pack design that would appeal to the products target demographic – children. 

Solution

The solution was to create stand-out on shelf by turning the packaging into a family of bright and colourful friendly monsters.

Warburtons_1
Warburtons_4

It was important that the halloween theme was appropriate to both genders, and suitable for a very young consumer – therefore it could not be overly scary.

Warburtons_3
Warburtons_2
Warburtons_6
Warburtons_7
Warburtons_8

Product visibility is crucial within this sector – allowing the consumer to see the product and its flavourings. This which incorporated into the design through a feature window within the 'monsters mouth'.

Warburtons_9
Warburtons_1
Warburtons_4
Warburtons_2
Warburtons_3
Warburtons_6
Warburtons_7
Warburtons_8
Warburtons_9
left_arow
RightArrow

© Chris Nixon 2020

Feel free to get in touch